By Marilyn Schlake, Extension Educator, Department of Agricultural Economics/Nebraska Extension
Whether a business is impacted by weather-related disasters, road construction or sudden economic downturns, having a plan to mitigate the impacts can be crucial to the immediate and long-term survival of the business. Unforeseen circumstances, such as the COVID-19 pandemic may require owners to re-evaluate their business models, cut operating costs and seek outside financial supports – all to keep cash flowing and the business open.